I link today to this typically insightful Joel Achenbach piece from the Washington Post on the state of publishing and the power of narrative. His primary focus is the news business, but his comments apply to the book world, too.
So, I can urge publishers to reinvent themseves from the ground up, as in this post, but the constant is that great writing and editing are still at the heart of everything. In fact, as the market gets ever more flooded, quality will only become more important.
Writing is still King, but the monarchy is gone. The King does not rule as before. He's a richly bedecked figure, wise and genuinely worthy of honor, but his context is a democracy. And not even a republic, but a one-person/one-vote, massive ongoing self-aggregating opinion poll of what's hot and what's not.
Here are some excerpts from the full article.
There's a furious adapt-or-die mentality among media organizations. Researchers say we're becoming a "society of scanners." They say the Internet is a "link medium." We find ourselves abandoning stories in mid-sentence. Newspaper executives have embraced a new format known as "charticles," which are, in the words of the American Journalism Review, "combinations of text, images and graphics that take the place of a full article." The Orlando Sentinel, for example, now has a front page crammed with graphics, columnist head-shots, bulletins, story keys, headlines, bumpers, tags, indexes, an advertisement -- a cartoon! -- and lots of pleas to check the Web site.
There is much confusion about what, precisely, should vanish in this broad media makeover. Is it print? Or just long stories? Or just bad, boring, dishwater-dull stories? Complicating the situation is that the online world is both increasingly dominant and, for many media organizations, stubbornly unprofitable. If you're a media exec, wrap your head around the paradox that print is dead and online news a bust.
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Good stories take time to craft. Good writers, editors, copy editors, photographers, etc., all expect a living wage. The real question in the months and years ahead is whether there's a business model that can support good stories. Norman Sims, journalism professor at the University of Massachusetts Amherst: "The great stories will survive. But the question is who's going to pay for them. . . . This is not fast food. This is slow food. And it's expensive."
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Storytellers will have to be more disciplined or get a new line of work. This is not a crisis, this is progress. Fewer "jello ledes," quote-dumps, the whole notebook disgorged upon the page. Less overwriting by frustrated novelists. Sorry, we don't need to read Proust's version of the zoning hearing.
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The best feature of print is that it doesn't interrupt you. It doesn't try to link you somewhere else. It doesn't talk back. That's a killer app in and of itself these days. Interactivity is a great virtue sometimes, but there are other times when you want to read a story that doesn't try to heckle you as it squirms in your lap.